Non-fungible tokens (NFTs) have existed for almost a decade but only recently gained considerable attention, more so with their integration into the Metaverse. This digital asset representing ownership of anything valuable (real property, art, games, and more) is indeed a rapidly growing venture.
With over $10–20 million worth of non-fungible assets sold every week in the blockchain according to EarthWeb, it’s a lucrative business you’d want to get into sooner than later. If you have an NFT project that you want to promote or market, here are the things you should know.
How to market your NFT
where you can actively promote your collection are free to sign up: Twitter, Discord, Telegram, BitcoinTalk, Instagram, Facebook, Reddit, Youtube, Medium, and a lot more! With NFTs, it’s more than just announcing your brand — apart from sharing and educating people, you must also stir up a conversation so your audience can learn more about you.
It’s best to use a storytelling style and strive to help folks understand not only your project but non-fungible tokens as a whole. Besides that, you can also try some of these approaches to hype up your project.
Search engine optimization (SEO)
Much like other digital businesses, NFT can leverage the power of SEO to connect you with valuable leads who are most likely to appreciate (and invest in) your collection. However, it’s not just keywords that make this strategy work to boost your visibility. There are plenty of techniques like content marketing, link building, on-site and off-site SEO, local SEO, and others that can organically improve your brand’s reputation.
Leverage influencers
Hype is the groundwork for building your name in the NFT sector, and what better way to achieve that than to utilize influencer marketing. These individuals have built up their credibility and are trusted by their followers to endorse top-quality products.
When you have the right influencer, you can reach your target audience more effectively and enhance the reliability of your brand.
Community relations
When you want to stay in the market for a long time, you have to build and nurture a healthy relationship with your audience. As such, you must take on community engagement as a priority task and that includes connecting with customers to earn their loyalty. You can achieve this mainly by linking with them on social media.
Building partnerships
Merging with different industries could well be a great inclusion to your NFT marketing strategy. For instance, if your focus is on art, you can partner up with art gigs, shows, sports events, and relevant happenings that help your brand gain attention from a large audience.
List on NFT marketplaces
If you want to get a higher chance of selling your NFTs, you should list your project on different platforms that will fit your scope. Here are a few of the largest marketplaces today.
OpenSea
OpenSea is currently the biggest marketplace of the NFT sector. It’s highly rated by collectors, investors, creators, and traders, basically getting dubbed as the eBay of digital assets. It supports many NFT types, has a user-friendly interface, and secures buying and selling transactions via smart contracts.
Rarible
Ethereum-based Rarible is a marketplace and distributed network that enables creators and digital artists to sell and issue custom crypto assets without needing a middleman. It presents itself as the pioneer community-owned marketplace, providing users tokens with governance powers.
Foundation
Foundation is primarily a platform where you can do live selling and decentralized auctions of your NFTs and digital art. It aims to be the sector’s new creative economy and sits in the top lists for NFT marketplaces.
Nifty Gateway
A popular online auction marketplace, Nifty Gateway drops each collection at the specified time and takes advantage of limited-time sales, bringing more value to the NFTs on the platform.
Binance NFT
Binance NFT is a user-friendly site to create and trade leading NFTs. It is owned by crypto powerhouse Binance and offers the security that the brand prides itself in for its users.
MakersPlace
Digital assets can be shared and collected at MakersPlace, and it offers the unique option for artists to accept payments via credit card. It’s also invite-only, making NFTs in this platform rare and valuable.
Promoting your NFTs
You can start promoting your NFTs by creating a website that allows users to easily view your collections. It also enables you to introduce yourself as the creator to your potential buyers. It’s a great way to implement SEO techniques as well, ensuring that your brand appears on search query results for relevant keywords.
Additionally, you can use push notifications such as in browsers and mobile apps to attract attention from your would-be customers. You can also use email marketing, which is one of the tried and tested marketing strategies for online businesses.
Selling your NFTs
As soon as you mint your NFT and pick a platform of your choice, you can start selling your digital goods right away. What makes non-fungible token selling attractive is that you will be able to recoup royalties for every successive secondary sale, although there are limitations and rules to these royalties.
Fixed-price
A fixed price listing means putting your NFT on the marketplace and setting a certain price. It’s likely what you will be using in most cases since it’s the default way of selling NFTs.
Auction
Another selling option is through an auction, wherein you can set an optimistic price and an ending price to your goods, and a set the duration. It is referred to as the Dutch auction and is best for when you plan on liquidating your NFT.
Conclusion
Non-fungible assets are a hit in the digital world today, and it’s wise to get into it — the sooner, the better. You can get professional marketers on board if you need help in promoting your NFTs or you can take the DIY route. Whatever you choose, it’s crucial to focus on community engagement and ensure that you leverage the different marketing approaches to make a profit with your NFT project fast.
