“Rick and Morty” co-NFT creator’s Collection sees $14 million in trade volume.

2 min readNov 1, 2022

Through the use of complicated tokenomics and NFTs, the initiative seeks to establish a “decentralized creative ecosystem.”

Another day, another buzzy non-fungible token (NFT) mint, this time for Justin Roiland’s Art Gobblers collection, a Web3 venture firm Paradigm-backed initiative. Roiland is a television director and voice actor.
The animated comedy series “Rick and Morty,” which is notably well-liked by the crypto-native populace, was co-created by Roiland. Since the collection’s free minting on Monday night, approximately 9,600 ETH (or around $15 million) worth of trade volume has been recorded.

By combining NFTs, a GOO token, and community cooperation, Art Gobblers intends to establish a “decentralized art factory.”

The Process
Each of the 2,000 NFTs in the series is designed to act as a portable, on-chain art gallery. In order to contribute to their “art bellies,” which develop into curated collections that are also transferrable, owners of NFTs can “digest” artwork made on the project’s website.
GOO, an ERC-20 token that is obtained by holding Gobblers, may be used to mint art. After acquiring GOO, holders can generate “Pages,” which are NFTs that serve as blank canvases to be digested, traded, or “glammed” with original artwork. This is where the tokenomics get a little complicated.

Holders and non-holders can produce off-chain art on the project website as a preview of what’s to come even though the NFTs’ art unveiling is scheduled for Tuesday.

According to compiled statistics, the collection has an astounding 11 ETH (or $17,000) floor price as of this writing. The collection has a 6.9% royalty charge and has only been on the market for a day, but it has already surpassed the top 10 for sales volume in October.

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